UNITED

Premium cabin upgrade feature

— PROJECT NAME

United

— ROLE

UX & UI Design

— DATE

February 2019

— TOOLS

Sketch

InVision

Axure

Abstract

Zeplin

United’s goal was to increase ancillary revenue sales by providing upgrade options directly from the seat map.

I designed a cross-channel, cross-platform cabin upgrade feature that aligned with United’s 6 style guides, and led the UX and UI design for this project in a team of 16 (including business analysts, developers, the product owner, and project manager).

For the mobile web experience, my goal was to fix the broken, non-responsive experience, and bring the interface from United’s version 1 styles to version 2 styles while maintaining consistent mobile web patterns.

I mapped out all of the screens and states (including edge cases) I needed to design to create a consistent upgrade experience across United’s desktop and mobile platforms.

I designed all of the screens and states I mapped out, met with 5 teams to confirm changes, and annotated designs in Abstract and Zeplin for developer handoff.

Check out my high-fidelity prototypes for United's premium cabin upgrade feature in two channels: post-booking, and during reservation management in mobile web.

PROCESS

Here are some highlights of the project, including samples of the style guide variations I reconciled to design United’s cross-channel upgrade experience for mobile web.